SEO Manager

Join a team revolutionizing mental healthcare.🧠

At Mentalyc, we are redefining the future of mental health care by merging the power of AI with clinical expertise. Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is to build an AI-based platform that fully automates note-taking in therapy, creating an anonymized data set to help uncover the most effective therapeutic methods.

We believe in elevating mental health care, one note at a time. As a team, we are driven by curiosity, care, and collaboration. We push boundaries, embrace new ideas, and trust in each other and the process. We strive to inspire, innovate, and explore, all while ensuring data privacy and supporting therapists so they can focus on what matters most—delivering quality care.

Our values guide everything we do:

• Curiosity drives us to explore new possibilities, innovate, and continuously improve. Whether it's developing our AI tools or growing personally, we embrace learning at every level.
• Care extends beyond our mission to improve therapy. We care deeply for our team, clients, and partners, ensuring we create an environment of support, respect, and well-being.
• Trust forms the foundation of our relationships. We maintain data security, uphold transparency, and foster trust internally within our team and externally with clients and partners.
• Collaboration is at the heart of our success. We work together across departments and with therapists to create solutions that truly make a difference in mental health care.

If you share our passion for making a positive impact on mental healthcare and are excited to be part of a groundbreaking team, we invite you to join us at Mentalyc.

What We Offer:

• Creative and dynamic environment: Join an innovative, fast-growing, mission-driven startup focused on mental health technology.
• Strategic leadership: Take ownership of SEO strategies, with a clear path toward senior leadership opportunities in the marketing department.
• Flexibility: Enjoy the benefits of a fully remote, diverse, and international team with flexible working hours.
• High impact: Play a key role in improving our organic search visibility and driving sustained growth in traffic and revenue.

Responsibilities:

• SEO Strategy Development: Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
• On-page and Off-page Optimization: Optimize web pages, content, and meta tags for search engines while managing backlinking strategies and other off-page factors.
• Manage all SEO execution: Including but not limited to content editing, optimization and improvements, link building, technical SEO fixes and more.
• Technical SEO: Conduct regular audits to identify and resolve technical SEO issues such as crawl errors, duplicate content, page speed, and mobile usability.
• Keyword Research & Optimization: Identify high-impact keywords and optimize existing content while guiding content creation to rank for relevant search terms.
• Content Strategy Collaboration: Work closely with the content team to align SEO efforts with content marketing strategies, ensuring all content is optimized for search. Communicate consistently with writers to ensure high-volume high-quality content production at all times.
• Link-building: Lead efforts to build high-quality backlinks, develop partnerships with relevant sites, and enhance domain authority.
• Performance Analysis & Reporting: Utilize tools like Google Analytics, Search Console, Ahrefs, and SEMrush to track SEO performance, providing insights and actionable recommendations.
• Competitor Analysis: Monitor competitors' SEO strategies and adjust our approach to stay ahead in organic search rankings..
• A/B Testing & CRO: Run A/B tests to optimize landing pages and increase conversion rates from organic traffic.
• Cross-Department Collaboration: Work with web developers, content creators, and digital marketing teams to implement SEO best practices across all projects.
• Stay Updated on Industry Trends: Stay current with the latest SEO trends, search algorithm updates, and best practices to ensure continual optimization.

Requirements:

• 5+ years of experience in SEO, with a proven track record of driving organic growth through on-page, off-page, and technical SEO strategies.
• Deep understanding of Google’s ranking algorithms and SEO best practices, including EEAT, Helpful Content, Core Web Vitals and others.
• Experience with technical SEO, including handling sitemaps, robots.txt, structured data, and resolving crawl issues.
• Proven ability to conduct thorough keyword research, content optimization, and develop effective link-building strategies.
• Strong analytical skills with the ability to derive actionable insights from data and make informed decisions.
• Very good A/B testing and conversion rate optimization (CRO).skills
• Excellent communication skills, with the ability to explain SEO concepts and strategies to non-technical stakeholders.
• Self-starter capable of working independently in a fast-paced, results-oriented environment.

Nice to Have:

• Experience in SaaS, healthcare, or mental health industries.
• Familiarity with vertical SaaS tools for providers and therapists.
• Experience managing marketing budgets and delivering high ROI.
• Team-building experience, with a proven ability to lead and scale high-performing teams.

Personal Qualities:

• Organized and self-motivated: Capable of leading initiatives with minimal supervision.
• Creative and analytical: Able to blend creativity with data-driven approaches for effective decision-making.
• Collaborative leader: Enjoys working across teams and mentoring others.
• Mission-driven: Cares deeply about mental health and how technology can improve lives.
• Entrepreneurial mindset: Thrives in a fast-paced, startup environment.

Evaluation Process:

• Portfolio & Application Review: We’ll assess your portfolio and application for fit with the role.
• Task: Complete an assignment to showcase your on-page, off-page and technical SEO skills.
• Team Interviews: Meet with the marketing team and founder to discuss your experience and vision for our organization.