Offline Marketing & Partnerships Manager

Join a team revolutionizing mental healthcare.🧠

At Mentalyc, we are redefining the future of mental health care by merging the power of AI with clinical expertise. Our vision is to make therapy more effective, efficient, and truly measurable through insightful, data-driven interventions. Our mission is to build an AI-based platform that fully automates note-taking in therapy, creating an anonymized data set to help uncover the most effective therapeutic methods.

We believe in elevating mental health care, one note at a time. As a team, we are driven by curiosity, care, and collaboration. We push boundaries, embrace new ideas, and trust in each other and the process. We strive to inspire, innovate, and explore, all while ensuring data privacy and supporting therapists so they can focus on what matters most—delivering quality care.

Our values guide everything we do:

• Curiosity drives us to explore new possibilities, innovate, and continuously improve. Whether it's developing our AI tools or growing personally, we embrace learning at every level.
• Care extends beyond our mission to improve therapy. We care deeply for our team, clients, and partners, ensuring we create an environment of support, respect, and well-being.
• Trust forms the foundation of our relationships. We maintain data security, uphold transparency, and foster trust internally within our team and externally with clients and partners.
• Collaboration is at the heart of our success. We work together across departments and with therapists to create solutions that truly make a difference in mental health care.

If you share our passion for making a positive impact on mental healthcare and are excited to be part of a groundbreaking team, we invite you to join us at Mentalyc.

What We Offer:

• Creative and dynamic environment: Join an innovative, fast-growing, mission-driven startup focused on mental health technology.
• Strategic leadership: Take ownership of offline marketing & partnership strategies with a path toward senior leadership roles.
• Flexibility: Enjoy the benefits of a fully remote, diverse, and international team with flexible working hours.
• High impact: Play a pivotal role in building our brand and driving growth through innovative offline & partnership marketing tactics, shaping customer engagement across various touchpoints.

Responsibilities:

• Offline Marketing Campaigns: Design, implement, and manage offline marketing initiatives including events, print media, direct mail, and partnerships to boost brand awareness and customer engagement.
• Event Management & Sponsorships: Identify and coordinate participation in key industry events, trade shows, and conferences. Secure sponsorship opportunities to increase brand presence.
• Brand Activations: Lead experiential marketing initiatives that engage target audiences through innovative and memorable offline campaigns.
• Partnerships & Collaborations: Develop relationships with relevant businesses and influencers to execute co-branded marketing activities.
• Market Research: Conduct research to understand target demographics and market trends, ensuring offline strategies align with broader marketing goals.
• Budget Management: Oversee the offline marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Collateral Development: Work with the creative team to produce high-quality print and physical marketing materials, ensuring brand consistency.
• Data-Driven Insights: Track the effectiveness of offline campaigns through data analysis and reporting, using insights to optimize future efforts.
• Collaboration with Digital Teams: Align offline strategies with digital marketing to create cohesive, multi-channel campaigns.

Requirements:

• 5+ years of experience in offline marketing, with a focus on event management, partnerships, and brand activations.
• Proven success in creating and executing large-scale offline campaigns that drive brand awareness and customer engagement.
• Strong sales experience to drive revenue generation from offline marketing and partnership activities.
• Strong understanding of consumer behavior and ability to translate insights into actionable marketing strategies.
• Excellent communication and negotiation skills, especially in building partnerships and securing sponsorships.
• Experience working with cross-functional teams and working closely with sales, creative, and digital marketing teams.
• Data-driven with strong analytical skills, able to measure campaign performance and adjust tactics for optimal results.
• Creative mindset with the ability to deliver unique, engaging offline experiences.
• Proven track record in managing budgets and delivering high ROI in offline marketing efforts.

Nice to Have:

• Experience in SaaS, healthcare, or mental health industries.
• Familiarity with vertical SaaS tools for providers and therapists.
• Experience managing marketing budgets and delivering high ROI.
• Team-building experience, with a proven ability to lead and scale high-performing teams.

Personal Qualities:

• Organized and self-motivated: Capable of leading initiatives with minimal supervision.
• Creative and analytical: Able to blend creativity with data-driven approaches for effective decision-making.
• Collaborative leader: Enjoys working across teams and mentoring others.
• Mission-driven: Cares deeply about mental health and how technology can improve lives.
• Entrepreneurial mindset: Thrives in a fast-paced, startup environment.

Evaluation Process:

• Portfolio & Application Review: We’ll assess your portfolio and application for fit with the role and company.
• Strategy Task: Complete an assignment to showcase your offline marketing & partnership skills.
• Team Interviews: Meet with the marketing team and founder to discuss your experience and vision for our organization.